About
I build and maintain the CRM and operational systems behind US and UK marketing agencies, service businesses, and coaching and media companies. Seven years in workflow automation, four of them hands-on in GoHighLevel.
Business Systems & CRM Automation Specialist
Your team spends ten hours a week moving data between tools that should talk to each other. That is the problem I get hired to end.
- Based in: Daska, Pakistan
- Website: usmanarif.com
- Works: US and UK hours
- Upwork: Top Rated Plus, 96% JSS
- Degree: BS Software Engineering
- Available: Yes, ~20 hrs/week
Most of my work is repeat work. I am the marketing systems lead at a US media company on an ongoing basis, and I still maintain integrations I built for agency clients years ago. Anyone can ship a workflow. Staying around when a platform changes its API or a client adds a fourth brand is the harder half, and it is the half I am good at.
Facts
Measured rather than claimed. These come from my Upwork record and the systems I keep running in production.
Resume
Seven years building and maintaining operational systems: CRM architecture and migration, workflow automation across Make, n8n and Zapier, API integration, and reporting pipelines into BigQuery, Postgres and Looker Studio.
Summary
Usman Arif
Business systems and CRM automation specialist. I take the processes a team runs by hand and turn them into systems that run themselves, then stay around to maintain them.
- Daska, Pakistan, works US and UK hours
- usmanarif.com
- Top Rated Plus on Upwork, 96% Job Success
Education
Bachelor of Software Engineering
2015 - 2019
University of Gujrat, Pakistan
Computer science fundamentals, algorithms and software engineering, applied through project work and internships.
Certifications
Certified Automation to AI Agents: Advanced
Make Academy
Zapier Certified Consultant
Zapier
Experience
Marketing Systems Head
2024 - Present
Inside Success TV, United States
- Own the marketing and operational stack across an OTT media platform and roughly 27 funnel microsites.
- Running a migration off Keap onto HubSpot for a programme sending over 100,000 marketing emails a month, including sending domain setup and IP warm-up.
- Built the operational data warehouse: 76 sync scenarios pulling HubSpot, Intercom, OnceHub, Monday.com, Typeform and payment platforms into Postgres.
- Lead intake, booking, provisioning and reporting automations running in production across 30 brands.
Operations Automation Contractor
2026 - Present
Fitness Superstore / National Gym Service
- Regex-based enquiry routing across two brand domains in Google Workspace.
- Monday.com administration, email-to-board routing and automation diagnostics.
- Looker Studio reporting metrics and outbound caller-ID reputation work.
Senior Web Developer & Automation Specialist
2021 - 2024
ROIMachines, Clearwater, FL
- Built client systems across GoHighLevel, WordPress, Shopify and ClickFunnels.
- Connected CRM pipelines, forms, booking and email sequences through Make, n8n and Zapier.
Freelance Automation Consultant
2020 - Present
Upwork
- 3,610 hours delivered across 15 contracts, several still running years later.
- Also operate GHL Desk, a white-label GoHighLevel fulfilment company serving marketing agencies.
Skills
The stack I actually build in: CRM platforms, the automation layer that connects them, and the data layer underneath that makes the reporting trustworthy.
Also hands-on with: Keap, Pipedrive, ActiveCampaign, Airtable, Postgres, Google Sheets, GA4, Google Tag Manager, Twilio and A2P 10DLC, ClickSend, Typeform, OnceHub, Calendly, Stripe, Slack, Shopify, WordPress, ClickFunnels, Uscreen, Google Apps Script, regex and OAuth.
Portfolio
CRM builds and automation work first, since that is what I do now, followed by the Shopify, WordPress and funnel builds that came before it. The diagrams are live production systems, shown with client names and record data removed.
- All
- CRM Builds
- Automation & Systems
- Shopify
- WordPress
- ClickFunnels/GHL
Services
Six things I get hired for. Most engagements start with one and grow into the others, because the systems are connected whether or not anyone planned them that way.
Business Systems & Ops Automation
Enquiry routing, task handoffs, approvals and internal ops, wired across Google Workspace, Monday.com and the tools your team already runs.
CRM Development & Migration
GoHighLevel, HubSpot and Keap builds, plus migrations between them with field mapping, lifecycle stages and history preserved.
Reporting Pipelines & Dashboards
Platform data pulled through Make or n8n into BigQuery or Postgres, then surfaced in Looker Studio so nobody rebuilds a report by hand.
Platform & API Integration
REST, JSON and webhook integrations between any two systems with an endpoint. Two-way syncs with conflict handling, not one-way pushes that drift out of date.
AI Inside Your Workflows
Classification, lead qualification and enrichment running inside the systems you already have, rather than a chatbot bolted on the side.
Deliverability & SMS Infrastructure
SPF, DKIM, DMARC and dedicated sending domains, plus Twilio and A2P 10DLC registration so campaigns send at volume instead of getting blocked.
Testimonials
Four of these are verified reviews on my Upwork profile, where the record is 96% Job Success and a 5.0 rating across 3,600 hours.
Yuri M.
Lead generation and advertising data automation
Usman is a pleasure to work with. He is responsive, follows instructions well and is very capable of some very complex tasks. We would definitely hire Usman again.
Liz Carter
Founder, Get Grow AI
This is the best delivery I’ve had. Excellent work! Extremely knowledgeable; he coded my entire website, made every change I wanted, found solutions to every problem, and worked very fast; thank you so much! I’ll be working with him again in the future, highly recommend him!
Waqas
WordPress sales funnels
Amazing experience with this seller. He built amazing sales funnels with WordPress and saved us hundreds of dollars. His WordPress skills are exceptional. He gives everything to find the best possible solution for each of my WordPress problems. I highly recommend this seller.
XlifeClub
Web development
Very good developer. I really enjoy the way of work. Will work again. Five stars, thank you.